1 folder, 1 brochure

Agendas, minutes and reports relating to the MCC Brand and Revenue Working Party. Includes a sample Lord's 'advertising our brand' pamphlet, table of sponsorship package income for 2008, SWOT analysis of the Lord's Partner Programme, proposal by J D Robinson for an LED permiter advertising system, updates on the Lord's Licensing Programme, proposals for the 2009 Ashes product range and Lord's merchandising range, reports on retail performance, brand development research presentation prepared for MCC by TNS Sport, minutes of the Revenue Working Party meeting relating to tickets on 29 October 2008, papers relating to the performances of catering and events, proposal and macro strategy for an email marketing campaign by Elly Ford [Cockroft], presentation brochure by Integrity on implementing brand projects at Lord's.

Closed

English